Funnels can be made complex … actually complicated, so complex that most people quit before they release their very first real campaign. Samcart Language
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.Samcart Language
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Language
The general concept is that you can create a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge incredibly high costs for this pledge:
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Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.Samcart Language
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).Samcart Language
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this particular order, you should:Samcart Language
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its ability to remove their pain or accomplish their preferred condition Samcart Language
Action: provide the chance to purchase
The majority of sales funnels extend these actions throughout several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each concept listed below (as well as a link to download the whole funnel!).Samcart Language
Get the whole funnel totally free????
The free One Page Funnel has actually expired … However make sure you sign up, since I have big plans for funnel builders in the works soon!
This simple (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.Samcart Language
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best psychological weapon we have to convince individuals.
There is so much details out there that it is exceptionally difficult to understand which to trust.
Social evidence gives us an easy escape … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re practically prepared to purchase. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are a number of effective formats for warranties:
30+ day cash back 110% cash back warranty.
Your client wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, however so essential.
You require in fact to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The main objective of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart Language
This guide provided you an introduction of current best practices. I hope you enjoyed it. In addition, it’s important to resolve the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!