Funnels can be made complex … actually complicated, so complex that most people quit before they introduce their first genuine project. Samcart Knowledge Base
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart Knowledge Base
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Knowledge Base
The general concept is that you can create a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on since Samcart is able to charge very high costs for this promise:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.Samcart Knowledge Base
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).Samcart Knowledge Base
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this particular order, you need to:Samcart Knowledge Base
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its ability to remove their pain or achieve their preferred condition Samcart Knowledge Base
Action: provide the chance to buy
The majority of sales funnels extend these actions across numerous pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each concept below (along with a link to download the entire funnel!).Samcart Knowledge Base
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually ended … But ensure you sign up, due to the fact that I have huge plans for funnel builders in the works quickly!
This basic (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each part.Samcart Knowledge Base
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the best mental weapon we need to encourage people.
There is a lot details out there that it is exceptionally challenging to know which to trust.
Social evidence provides us an easy way out … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re practically all set to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item assurance.
There are numerous effective formats for guarantees:
30+ day refund 110% refund guarantee.
Your customer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is simple, but so essential.
You need really to request for their cash and take it!
Here’s where your checkout form comes in.
The main objective of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart Knowledge Base
This guide gave you an overview of current best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!