Funnels can be made complex … actually made complex, so complex that the majority of people give up before they release their very first real campaign. Samcart Klaviyo
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart Klaviyo
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Klaviyo
The basic concept is that you can develop a single websites with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge incredibly high costs for this guarantee:
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Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.Samcart Klaviyo
In fact, utilizing Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Samcart Klaviyo
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you must:Samcart Klaviyo
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to remove their discomfort or accomplish their desired condition Samcart Klaviyo
Action: give them the opportunity to purchase
Many sales funnels extend these actions across numerous pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each principle below (in addition to a link to download the whole funnel!).Samcart Klaviyo
Get the entire funnel totally free????
The free One Page Funnel has ended … But ensure you register, due to the fact that I have huge prepare for funnel contractors in the works soon!
This basic (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each part.Samcart Klaviyo
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Some pointers:
Never lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond …
Customers are skeptical. Social proof is the very best mental weapon we need to encourage individuals.
There is a lot information out there that it is exceptionally tough to know which to trust.
Social proof provides us an easy escape … if countless people have already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re almost prepared to purchase. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is all about.
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product warranty.
There are numerous successful formats for guarantees:
30+ day cash back 110% refund assurance.
Your consumer wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, however so important.
You require actually to request their cash and take it!
Here’s where your checkout form is available in.
The main objective of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart Klaviyo
This guide gave you a summary of existing best practices. I hope you enjoyed it. Moreover, it’s important to eliminate the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!
