Funnels can be made complex … actually complicated, so complicated that the majority of people quit before they release their first genuine project. Samcart Justin
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.Samcart Justin
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Justin
The basic idea is that you can create a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart has the ability to charge incredibly high prices for this guarantee:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.Samcart Justin
In fact, using Cartflows and your favorite WordPress page home builder (and even just Gutenberg).Samcart Justin
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:Samcart Justin
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its ability to eliminate their discomfort or accomplish their preferred condition Samcart Justin
Action: give them the opportunity to buy
Many sales funnels extend these actions throughout numerous pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle listed below (in addition to a link to download the entire funnel!).Samcart Justin
Get the entire funnel free of charge????
The totally free One Page Funnel has actually ended … But make sure you sign up, since I have huge prepare for funnel contractors in the works quickly!
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.Samcart Justin
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy online marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond …
Clients are doubtful. Social evidence is the best mental weapon we need to persuade individuals.
There is a lot information out there that it is exceptionally difficult to understand which to trust.
Social evidence provides us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re nearly all set to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Testimonials have revealed that your item has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product warranty.
There are several effective formats for service warranties:
30+ day refund 110% cash back guarantee.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so essential.
You need in fact to ask for their money and take it!
Here’s where your checkout form is available in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Justin
This guide provided you an introduction of present best practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!