Funnels can be complicated … really made complex, so complex that the majority of people quit before they launch their very first real project. Samcart Instagram
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart Instagram
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Instagram
The general concept is that you can develop a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge incredibly high costs for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Samcart Instagram
In fact, using Cartflows and your preferred WordPress page contractor (and even just Gutenberg).Samcart Instagram
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:Samcart Instagram
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to remove their pain or accomplish their preferred condition Samcart Instagram
Action: provide the chance to buy
A lot of sales funnels extend these steps throughout numerous pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each idea listed below (as well as a link to download the whole funnel!).Samcart Instagram
Get the whole funnel for free????
The free One Page Funnel has actually expired … But make certain you register, because I have big plans for funnel contractors in the works quickly!
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.Samcart Instagram
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond …
Clients are doubtful. Social evidence is the very best mental weapon we need to encourage people.
There is a lot information out there that it is exceptionally hard to understand which to trust.
Social proof offers us an easy way out … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they have actually made it this far, it means they’re practically all set to buy. Now you just require that last small touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Reviews have shown that your item has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item warranty.
There are several effective formats for guarantees:
30+ day money back 110% cash back assurance.
Your consumer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, but so essential.
You require really to request for their cash and take it!
Here’s where your checkout form comes in.
The main goal of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart Instagram
This guide gave you an overview of existing finest practices. I hope you enjoyed it. Moreover, it is necessary to resolve the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!