Funnels can be complicated … truly made complex, so complicated that the majority of people quit before they launch their first real campaign. Samcart Infusionsoft
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.Samcart Infusionsoft
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Infusionsoft
The general concept is that you can develop a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge very high costs for this pledge:
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Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.Samcart Infusionsoft
In fact, using Cartflows and your preferred WordPress page builder (and even simply Gutenberg).Samcart Infusionsoft
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:Samcart Infusionsoft
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its ability to remove their pain or accomplish their preferred condition Samcart Infusionsoft
Action: give them the chance to purchase
A lot of sales funnels extend these steps across several pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each principle below (along with a link to download the entire funnel!).Samcart Infusionsoft
Get the entire funnel for free????
The totally free One Page Funnel has expired … However make sure you register, due to the fact that I have huge plans for funnel contractors in the works soon!
This basic (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.Samcart Infusionsoft
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Some ideas:
Never lie … seriously – there are enough crappy marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the best mental weapon we have to encourage people.
There is so much info out there that it is exceptionally difficult to know which to trust.
Social proof provides us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it indicates they’re practically all set to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are a number of effective formats for guarantees:
30+ day money back 110% refund guarantee.
Your client wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, but so essential.
You require really to request their cash and take it!
Here’s where your checkout type is available in.
The main goal of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Infusionsoft
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. In addition, it’s important to dispel the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!
