Funnels can be made complex … actually complicated, so complicated that many people quit prior to they release their first real project. Samcart Inc
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.Samcart Inc
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Inc
The general concept is that you can develop a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart is able to charge very high prices for this pledge:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.Samcart Inc
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Samcart Inc
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you need to:Samcart Inc
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to eliminate their discomfort or achieve their wanted condition Samcart Inc
Action: give them the opportunity to purchase
Most sales funnels extend these actions across multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each principle listed below (in addition to a link to download the entire funnel!).Samcart Inc
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … However make certain you sign up, since I have huge prepare for funnel home builders in the works soon!
This basic (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each part.Samcart Inc
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there suffice lousy marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond …
Consumers are skeptical. Social proof is the very best mental weapon we have to encourage people.
There is a lot info out there that it is incredibly challenging to understand which to trust.
Social evidence gives us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re practically prepared to purchase. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Testimonials have revealed that your product has actually worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are numerous effective formats for service warranties:
30+ day refund 110% cash back warranty.
Your consumer wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, however so crucial.
You need in fact to request their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Inc
This tutorial provided you a summary of current best practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!