Funnels can be made complex … actually made complex, so complicated that many people give up before they launch their very first real campaign. Samcart Ideas
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.Samcart Ideas
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Ideas
The basic concept is that you can design a single websites with the right structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge exceptionally high rates for this pledge:
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Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Samcart Ideas
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).Samcart Ideas
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this particular order, you must:Samcart Ideas
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to eliminate their discomfort or attain their desired condition Samcart Ideas
Action: provide the chance to purchase
Most sales funnels extend these steps across numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each concept listed below (in addition to a link to download the entire funnel!).Samcart Ideas
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … However make certain you sign up, because I have huge prepare for funnel contractors in the works quickly!
This easy (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.Samcart Ideas
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond …
Clients are hesitant. Social evidence is the best psychological weapon we have to persuade individuals.
There is a lot details out there that it is incredibly hard to understand which to trust.
Social evidence provides us an easy way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re almost prepared to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are numerous successful formats for guarantees:
30+ day refund 110% cash back assurance.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, but so crucial.
You require really to ask for their money and take it!
Here’s where your checkout type is available in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart Ideas
This guide provided you an introduction of existing best practices. I hope you enjoyed it. In addition, it’s important to resolve the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!