Funnels can be made complex … actually complicated, so complicated that many people quit prior to they release their first genuine campaign. Samcart Hubspot
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.Samcart Hubspot
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Hubspot
The basic concept is that you can design a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge exceptionally high costs for this guarantee:
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Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Samcart Hubspot
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).Samcart Hubspot
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this particular order, you need to:Samcart Hubspot
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its capability to eliminate their pain or attain their desired condition Samcart Hubspot
Action: give them the chance to purchase
The majority of sales funnels extend these steps across multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each principle listed below (as well as a link to download the whole funnel!).Samcart Hubspot
Get the whole funnel for free????
The complimentary One Page Funnel has actually expired … But make certain you sign up, since I have huge plans for funnel contractors in the works quickly!
This basic (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.Samcart Hubspot
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice lousy online marketers out there currently.
Specify with your headings – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next component comes in.
3. Customer Reviews in 2019 and beyond …
Customers are doubtful. Social proof is the best mental weapon we need to convince individuals.
There is so much details out there that it is exceptionally tough to understand which to trust.
Social proof gives us an easy escape … if countless people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re practically ready to purchase. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Reviews have revealed that your product has actually worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product warranty.
There are numerous effective formats for warranties:
30+ day cash back 110% money back guarantee.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is simple, however so important.
You need in fact to request their money and take it!
Here’s where your checkout kind is available in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Hubspot
This tutorial provided you an introduction of existing finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!