Funnels can be complicated … truly made complex, so complex that the majority of people give up before they release their first genuine project. Samcart How To Build A Checkout Page
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart How To Build A Checkout Page
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart How To Build A Checkout Page
The general concept is that you can design a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge very high rates for this guarantee:
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Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.Samcart How To Build A Checkout Page
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).Samcart How To Build A Checkout Page
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this particular order, you should:Samcart How To Build A Checkout Page
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its ability to eliminate their pain or achieve their desired condition Samcart How To Build A Checkout Page
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions across several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each concept below (in addition to a link to download the whole funnel!).Samcart How To Build A Checkout Page
Get the whole funnel totally free????
The free One Page Funnel has actually ended … However make certain you sign up, since I have big plans for funnel builders in the works soon!
This easy (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each component.Samcart How To Build A Checkout Page
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
Some pointers:
Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond …
Consumers are hesitant. Social evidence is the very best psychological weapon we have to persuade people.
There is a lot info out there that it is extremely hard to know which to trust.
Social proof provides us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they have actually made it this far, it implies they’re almost all set to purchase. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Testimonials have actually revealed that your product has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product guarantee.
There are several successful formats for warranties:
30+ day refund 110% money back warranty.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, but so essential.
You require really to request their money and take it!
Here’s where your checkout form comes in.
The primary objective of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart How To Build A Checkout Page
This guide offered you a summary of current best practices. I hope you enjoyed it. Additionally, it’s important to resolve the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
