Funnels can be complicated … truly complicated, so complex that many people quit before they launch their first real project. Samcart How Long Does Cookie Last
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart How Long Does Cookie Last
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart How Long Does Cookie Last
The general idea is that you can develop a single web page with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge incredibly high costs for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.Samcart How Long Does Cookie Last
In fact, using Cartflows and your favorite WordPress page builder (and even simply Gutenberg).Samcart How Long Does Cookie Last
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:Samcart How Long Does Cookie Last
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its ability to remove their pain or achieve their desired condition Samcart How Long Does Cookie Last
Action: provide the opportunity to buy
Many sales funnels extend these actions across several pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each concept below (in addition to a link to download the whole funnel!).Samcart How Long Does Cookie Last
Get the whole funnel free of charge????
The free One Page Funnel has actually ended … However make certain you sign up, since I have huge plans for funnel contractors in the works soon!
This basic (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.Samcart How Long Does Cookie Last
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there are enough crappy online marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond …
Clients are skeptical. Social evidence is the best psychological weapon we need to convince individuals.
There is a lot info out there that it is incredibly tough to know which to trust.
Social proof gives us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they have actually made it this far, it suggests they’re nearly prepared to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid product assurance is all about.
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item warranty.
There are numerous effective formats for guarantees:
30+ day refund 110% money back warranty.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, however so essential.
You need actually to request their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart How Long Does Cookie Last
This tutorial provided you a summary of present finest practices. I hope you enjoyed it. Moreover, it’s important to eliminate the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!