Funnels can be made complex … actually made complex, so complex that the majority of people give up before they release their very first real project. Samcart Grow
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.Samcart Grow
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Grow
The basic concept is that you can develop a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge incredibly high costs for this promise:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Samcart Grow
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Samcart Grow
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this specific order, you must:Samcart Grow
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its capability to remove their discomfort or accomplish their wanted condition Samcart Grow
Action: provide the chance to buy
The majority of sales funnels extend these steps throughout numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each concept below (as well as a link to download the whole funnel!).Samcart Grow
Get the entire funnel free of charge????
The free One Page Funnel has expired … But make certain you sign up, since I have big plans for funnel builders in the works quickly!
This easy (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.Samcart Grow
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond …
Consumers are doubtful. Social proof is the very best mental weapon we have to convince people.
There is a lot information out there that it is exceptionally hard to understand which to trust.
Social evidence offers us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they’ve made it this far, it implies they’re almost ready to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is all about.
Testimonials have actually revealed that your product has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item warranty.
There are several successful formats for guarantees:
30+ day money back 110% money back warranty.
Your customer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, but so essential.
You require actually to request their cash and take it!
Here’s where your checkout type comes in.
The main objective of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Grow
This tutorial offered you an overview of present finest practices. I hope you enjoyed it. In addition, it is essential to resolve the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!