Funnels can be complicated … really made complex, so complicated that most people quit prior to they introduce their first genuine campaign. Samcart Google Analytics Funnel
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.Samcart Google Analytics Funnel
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Google Analytics Funnel
The general concept is that you can develop a single web page with the best structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart is able to charge very high rates for this guarantee:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.Samcart Google Analytics Funnel
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).Samcart Google Analytics Funnel
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this particular order, you need to:Samcart Google Analytics Funnel
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its ability to eliminate their pain or accomplish their desired condition Samcart Google Analytics Funnel
Action: provide the opportunity to buy
The majority of sales funnels extend these actions across multiple pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each concept below (along with a link to download the whole funnel!).Samcart Google Analytics Funnel
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … However make certain you sign up, due to the fact that I have huge prepare for funnel builders in the works quickly!
This simple (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each component.Samcart Google Analytics Funnel
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the best mental weapon we need to encourage people.
There is so much info out there that it is incredibly difficult to understand which to trust.
Social evidence provides us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they have actually made it this far, it implies they’re almost ready to buy. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Testimonials have revealed that your item has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are a number of effective formats for guarantees:
30+ day money back 110% cash back guarantee.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, but so essential.
You require really to ask for their cash and take it!
Here’s where your checkout form can be found in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart Google Analytics Funnel
This tutorial provided you a summary of present best practices. I hope you enjoyed it. Furthermore, it’s important to dispel the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!