Funnels can be complicated … actually complicated, so complicated that the majority of people give up before they introduce their very first real campaign. Samcart Go
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart Go
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Go
The basic concept is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge exceptionally high costs for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.Samcart Go
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).Samcart Go
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” design:
In this particular order, you need to:Samcart Go
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to eliminate their pain or attain their desired condition Samcart Go
Action: give them the opportunity to buy
Many sales funnels extend these steps throughout numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle below (as well as a link to download the whole funnel!).Samcart Go
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … But ensure you register, since I have big prepare for funnel home builders in the works quickly!
This simple (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.Samcart Go
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond …
Customers are doubtful. Social evidence is the best psychological weapon we have to persuade people.
There is so much information out there that it is exceptionally tough to know which to trust.
Social proof gives us a simple way out … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they have actually made it this far, it implies they’re nearly all set to purchase. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Reviews have actually shown that your product has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product warranty.
There are several successful formats for warranties:
30+ day refund 110% money back guarantee.
Your consumer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is simple, but so essential.
You require in fact to request for their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart Go
This guide gave you a summary of present best practices. I hope you enjoyed it. Moreover, it’s important to dispel the idea that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!