Funnels can be made complex … actually made complex, so complex that most people quit prior to they launch their very first genuine campaign. Samcart Fraud
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.Samcart Fraud
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Fraud
The basic idea is that you can create a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on since Samcart has the ability to charge incredibly high rates for this promise:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.Samcart Fraud
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).Samcart Fraud
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this specific order, you need to:Samcart Fraud
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its capability to eliminate their discomfort or accomplish their preferred condition Samcart Fraud
Action: give them the chance to buy
A lot of sales funnels extend these steps across several pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each principle below (as well as a link to download the whole funnel!).Samcart Fraud
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … But make certain you sign up, since I have big prepare for funnel home builders in the works soon!
This basic (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each part.Samcart Fraud
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next element is available in.
3. Customer Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best psychological weapon we need to persuade individuals.
There is so much details out there that it is extremely challenging to understand which to trust.
Social evidence offers us a simple way out … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re nearly all set to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Reviews have shown that your item has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product guarantee.
There are numerous successful formats for warranties:
30+ day cash back 110% cash back guarantee.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, however so crucial.
You require in fact to request their money and take it!
Here’s where your checkout form comes in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart Fraud
This guide provided you an overview of existing finest practices. I hope you enjoyed it. In addition, it is necessary to dispel the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!