Funnels can be made complex … actually made complex, so complex that the majority of people give up before they release their very first real project. Samcart For Selling
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.Samcart For Selling
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart For Selling
The basic idea is that you can create a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge incredibly high rates for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.Samcart For Selling
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).Samcart For Selling
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you need to:Samcart For Selling
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to eliminate their pain or achieve their wanted condition Samcart For Selling
Action: provide the chance to buy
Many sales funnels extend these steps throughout numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each principle below (in addition to a link to download the whole funnel!).Samcart For Selling
Get the whole funnel totally free????
The totally free One Page Funnel has actually expired … But ensure you sign up, since I have big prepare for funnel home builders in the works quickly!
This easy (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each component.Samcart For Selling
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond …
Clients are hesitant. Social proof is the best mental weapon we need to convince people.
There is a lot details out there that it is extremely challenging to understand which to trust.
Social proof offers us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re practically ready to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Reviews have actually revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product assurance.
There are numerous effective formats for warranties:
30+ day money back 110% cash back warranty.
Your consumer wants to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need in fact to request for their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart For Selling
This guide gave you an introduction of current finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!