Funnels can be made complex … truly complicated, so complex that most people give up before they launch their very first real project. Samcart For Artists
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.Samcart For Artists
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart For Artists
The general idea is that you can create a single websites with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge exceptionally high prices for this pledge:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.Samcart For Artists
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).Samcart For Artists
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:Samcart For Artists
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to eliminate their discomfort or accomplish their wanted condition Samcart For Artists
Action: give them the opportunity to purchase
Most sales funnels extend these steps throughout multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each idea listed below (as well as a link to download the whole funnel!).Samcart For Artists
Get the whole funnel totally free????
The free One Page Funnel has ended … But make certain you register, because I have huge plans for funnel contractors in the works quickly!
This easy (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each component.Samcart For Artists
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice lousy marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next element is available in.
3. Customer Testimonials in 2019 and beyond …
Clients are doubtful. Social proof is the best psychological weapon we need to convince people.
There is so much info out there that it is incredibly challenging to know which to trust.
Social proof provides us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re nearly ready to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Testimonials have revealed that your item has worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item guarantee.
There are a number of effective formats for guarantees:
30+ day refund 110% cash back guarantee.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, however so essential.
You require really to ask for their money and take it!
Here’s where your checkout form can be found in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart For Artists
This guide offered you a summary of present finest practices. I hope you enjoyed it. Additionally, it’s important to dispel the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!