Funnels can be made complex … really made complex, so complicated that many people quit before they release their very first real campaign. Samcart Examples
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.Samcart Examples
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Examples
The basic concept is that you can develop a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart has the ability to charge incredibly high prices for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Samcart Examples
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even just Gutenberg).Samcart Examples
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you should:Samcart Examples
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its ability to remove their discomfort or attain their wanted condition Samcart Examples
Action: provide the opportunity to purchase
Many sales funnels extend these steps across several pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each idea listed below (in addition to a link to download the whole funnel!).Samcart Examples
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … But make sure you register, due to the fact that I have huge plans for funnel builders in the works soon!
This simple (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each component.Samcart Examples
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Specify with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond …
Clients are hesitant. Social proof is the very best psychological weapon we have to convince individuals.
There is so much details out there that it is exceptionally challenging to know which to trust.
Social evidence gives us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re almost all set to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item guarantee is all about.
Reviews have revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item warranty.
There are several effective formats for service warranties:
30+ day money back 110% refund warranty.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You need in fact to request their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart Examples
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. Furthermore, it’s important to resolve the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!