Funnels can be made complex … actually made complex, so complicated that most people give up before they launch their first real project. Samcart Example Of 1 Page Checkout
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.Samcart Example Of 1 Page Checkout
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Example Of 1 Page Checkout
The general idea is that you can create a single web page with the best structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart is able to charge extremely high costs for this promise:
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Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.Samcart Example Of 1 Page Checkout
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Samcart Example Of 1 Page Checkout
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this particular order, you need to:Samcart Example Of 1 Page Checkout
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to remove their discomfort or attain their wanted condition Samcart Example Of 1 Page Checkout
Action: provide the chance to purchase
Many sales funnels extend these actions across numerous pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each concept listed below (in addition to a link to download the entire funnel!).Samcart Example Of 1 Page Checkout
Get the whole funnel totally free????
The complimentary One Page Funnel has actually ended … However make certain you sign up, since I have big plans for funnel contractors in the works quickly!
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.Samcart Example Of 1 Page Checkout
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the best psychological weapon we need to encourage people.
There is a lot information out there that it is incredibly hard to know which to trust.
Social proof gives us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re nearly ready to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item warranty.
There are a number of successful formats for warranties:
30+ day refund 110% refund guarantee.
Your consumer wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, but so important.
You require actually to ask for their cash and take it!
Here’s where your checkout type is available in.
The main goal of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart Example Of 1 Page Checkout
This tutorial gave you an overview of current finest practices. I hope you enjoyed it. In addition, it’s important to eliminate the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!