Funnels can be made complex … truly complicated, so complicated that many people quit prior to they introduce their first real project. Samcart Enterprises
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.Samcart Enterprises
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Enterprises
The general concept is that you can design a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge extremely high prices for this promise:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.Samcart Enterprises
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Samcart Enterprises
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this particular order, you need to:Samcart Enterprises
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to eliminate their discomfort or achieve their desired condition Samcart Enterprises
Action: give them the chance to buy
The majority of sales funnels extend these actions throughout multiple pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each idea listed below (along with a link to download the entire funnel!).Samcart Enterprises
Get the whole funnel totally free????
The free One Page Funnel has actually expired … But make certain you register, since I have huge prepare for funnel builders in the works quickly!
This basic (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.Samcart Enterprises
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond …
Customers are hesitant. Social evidence is the very best psychological weapon we need to persuade people.
There is so much details out there that it is extremely tough to understand which to trust.
Social proof provides us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it means they’re almost all set to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product assurance.
There are a number of effective formats for guarantees:
30+ day money back 110% cash back guarantee.
Your client wants to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, however so important.
You require in fact to ask for their cash and take it!
Here’s where your checkout type is available in.
The main goal of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart Enterprises
This tutorial provided you an introduction of current best practices. I hope you enjoyed it. Furthermore, it is essential to dispel the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!