Funnels can be complicated … actually made complex, so complex that the majority of people quit prior to they release their first genuine campaign. Samcart En Español
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart En Español
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart En Español
The basic concept is that you can create a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high rates for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.Samcart En Español
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).Samcart En Español
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:Samcart En Español
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to remove their pain or accomplish their wanted condition Samcart En Español
Action: provide the chance to purchase
Many sales funnels extend these steps throughout multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each principle below (in addition to a link to download the entire funnel!).Samcart En Español
Get the entire funnel totally free????
The complimentary One Page Funnel has actually expired … But make certain you sign up, since I have big plans for funnel home builders in the works quickly!
This easy (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each part.Samcart En Español
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there suffice lousy marketers out there currently.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond …
Clients are skeptical. Social evidence is the best mental weapon we have to encourage individuals.
There is so much info out there that it is incredibly tough to know which to trust.
Social evidence provides us an easy way out … if countless people have already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it implies they’re almost all set to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Testimonials have revealed that your item has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product assurance.
There are several effective formats for guarantees:
30+ day refund 110% money back warranty.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, but so essential.
You require actually to request their cash and take it!
Here’s where your checkout form can be found in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart En Español
This tutorial gave you an introduction of current finest practices. I hope you enjoyed it. In addition, it is essential to resolve the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!