Funnels can be made complex … actually complicated, so complex that the majority of people give up before they launch their very first genuine campaign. Samcart Embed
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.Samcart Embed
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Embed
The general idea is that you can design a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high costs for this promise:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.Samcart Embed
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).Samcart Embed
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this particular order, you need to:Samcart Embed
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to eliminate their discomfort or attain their preferred condition Samcart Embed
Action: provide the chance to purchase
A lot of sales funnels extend these steps throughout numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each idea below (along with a link to download the entire funnel!).Samcart Embed
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually ended … But make certain you sign up, due to the fact that I have huge plans for funnel contractors in the works soon!
This basic (however effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each component.Samcart Embed
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there are enough lousy online marketers out there already.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond …
Customers are hesitant. Social evidence is the best psychological weapon we need to persuade individuals.
There is a lot info out there that it is extremely challenging to know which to trust.
Social evidence offers us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it implies they’re nearly prepared to purchase. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Testimonials have actually revealed that your product has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item guarantee.
There are numerous successful formats for guarantees:
30+ day refund 110% money back guarantee.
Your customer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, but so crucial.
You require in fact to request their money and take it!
Here’s where your checkout type can be found in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart Embed
This guide provided you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!