Funnels can be complicated … truly complicated, so complicated that the majority of people give up before they launch their first genuine project. Samcart Drupal
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart Drupal
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Drupal
The general concept is that you can design a single web page with the best structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart is able to charge incredibly high rates for this guarantee:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.Samcart Drupal
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).Samcart Drupal
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:Samcart Drupal
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to eliminate their discomfort or achieve their desired condition Samcart Drupal
Action: give them the chance to buy
Most sales funnels extend these steps throughout multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each concept below (in addition to a link to download the entire funnel!).Samcart Drupal
Get the entire funnel totally free????
The free One Page Funnel has actually ended … However make certain you register, since I have huge prepare for funnel home builders in the works quickly!
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.Samcart Drupal
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough lousy marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond …
Clients are doubtful. Social evidence is the very best mental weapon we need to convince people.
There is so much info out there that it is extremely challenging to know which to trust.
Social evidence provides us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Guarantee
If they’ve made it this far, it indicates they’re nearly prepared to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.
Testimonials have actually shown that your product has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product warranty.
There are several successful formats for guarantees:
30+ day refund 110% money back guarantee.
Your customer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is easy, however so essential.
You need in fact to request their cash and take it!
Here’s where your checkout type can be found in.
The primary goal of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart Drupal
This tutorial provided you an overview of present best practices. I hope you enjoyed it. Furthermore, it is essential to resolve the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!