Funnels can be made complex … actually complicated, so complicated that most people quit before they introduce their first genuine campaign. Samcart Domain
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart Domain
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Domain
The basic idea is that you can design a single websites with the right structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart has the ability to charge extremely high costs for this promise:
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Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.Samcart Domain
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).Samcart Domain
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:Samcart Domain
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to eliminate their pain or attain their wanted condition Samcart Domain
Action: provide the chance to purchase
A lot of sales funnels extend these actions throughout multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each idea below (along with a link to download the entire funnel!).Samcart Domain
Get the entire funnel free of charge????
The totally free One Page Funnel has actually expired … However make certain you register, due to the fact that I have big plans for funnel home builders in the works soon!
This basic (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each component.Samcart Domain
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Some suggestions:
Never lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond …
Consumers are doubtful. Social proof is the best psychological weapon we need to encourage people.
There is so much information out there that it is incredibly tough to know which to trust.
Social evidence offers us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Assurance
If they have actually made it this far, it means they’re nearly prepared to buy. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is all about.
Reviews have shown that your product has worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item warranty.
There are a number of successful formats for warranties:
30+ day cash back 110% refund assurance.
Your consumer wants to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, but so essential.
You need really to request for their money and take it!
Here’s where your checkout kind is available in.
The primary objective of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Domain
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. In addition, it is necessary to eliminate the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!