Funnels can be complicated … really complicated, so complicated that the majority of people give up before they introduce their very first genuine project. Samcart Dashboard
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.Samcart Dashboard
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Dashboard
The general idea is that you can create a single web page with the best structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on since Samcart has the ability to charge exceptionally high rates for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the rate.Samcart Dashboard
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).Samcart Dashboard
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this particular order, you should:Samcart Dashboard
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its capability to eliminate their discomfort or accomplish their wanted condition Samcart Dashboard
Action: give them the chance to buy
Most sales funnels extend these actions across several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept below (along with a link to download the entire funnel!).Samcart Dashboard
Get the entire funnel for free????
The totally free One Page Funnel has ended … But make certain you sign up, since I have huge plans for funnel builders in the works soon!
This basic (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.Samcart Dashboard
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond …
Clients are doubtful. Social evidence is the best mental weapon we have to convince people.
There is so much details out there that it is incredibly challenging to understand which to trust.
Social evidence provides us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it indicates they’re nearly all set to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Reviews have revealed that your product has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product guarantee.
There are several effective formats for guarantees:
30+ day cash back 110% cash back guarantee.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, however so crucial.
You need really to request for their money and take it!
Here’s where your checkout form comes in.
The primary objective of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart Dashboard
This tutorial gave you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is essential to resolve the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!