Funnels can be made complex … actually complicated, so complicated that most people give up before they launch their first real campaign. Samcart Custom Fields
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Samcart Custom Fields
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Custom Fields
The basic concept is that you can create a single web page with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge extremely high costs for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.Samcart Custom Fields
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Samcart Custom Fields
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:Samcart Custom Fields
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to remove their pain or achieve their desired condition Samcart Custom Fields
Action: provide the opportunity to purchase
Most sales funnels extend these actions throughout several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each idea listed below (as well as a link to download the whole funnel!).Samcart Custom Fields
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … But ensure you register, due to the fact that I have big plans for funnel builders in the works soon!
This easy (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each component.Samcart Custom Fields
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next component comes in.
3. Customer Reviews in 2019 and beyond …
Clients are skeptical. Social proof is the very best mental weapon we have to encourage individuals.
There is a lot info out there that it is extremely tough to understand which to trust.
Social evidence offers us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they have actually made it this far, it suggests they’re practically ready to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Testimonials have revealed that your item has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item assurance.
There are a number of successful formats for guarantees:
30+ day cash back 110% cash back warranty.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, but so essential.
You require in fact to request for their cash and take it!
Here’s where your checkout type is available in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Custom Fields
This tutorial offered you an overview of existing best practices. I hope you enjoyed it. Moreover, it is very important to resolve the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!