Funnels can be made complex … actually made complex, so complicated that most people give up prior to they launch their very first real campaign. Samcart Contact
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.Samcart Contact
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Contact
The basic concept is that you can create a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart is able to charge exceptionally high prices for this promise:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.Samcart Contact
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).Samcart Contact
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:Samcart Contact
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to remove their pain or achieve their wanted condition Samcart Contact
Action: give them the chance to buy
Many sales funnels extend these steps across several pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each principle listed below (as well as a link to download the whole funnel!).Samcart Contact
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … But ensure you sign up, due to the fact that I have huge prepare for funnel home builders in the works soon!
This basic (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.Samcart Contact
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there are enough bad marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond …
Customers are hesitant. Social proof is the best mental weapon we have to encourage individuals.
There is a lot info out there that it is exceptionally tough to know which to trust.
Social evidence offers us a simple way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they have actually made it this far, it implies they’re nearly ready to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is all about.
Testimonials have actually shown that your product has worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item guarantee.
There are numerous successful formats for warranties:
30+ day cash back 110% cash back guarantee.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, however so important.
You require in fact to request for their money and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart Contact
This tutorial offered you an introduction of present finest practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!