Funnels can be complicated … really made complex, so complex that the majority of people quit prior to they introduce their very first genuine campaign. Samcart Competition
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.Samcart Competition
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Competition
The general idea is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart is able to charge exceptionally high rates for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.Samcart Competition
In fact, using Cartflows and your favorite WordPress page contractor (and even just Gutenberg).Samcart Competition
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this particular order, you need to:Samcart Competition
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its ability to eliminate their discomfort or accomplish their desired condition Samcart Competition
Action: give them the chance to buy
A lot of sales funnels extend these steps across numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each principle below (along with a link to download the whole funnel!).Samcart Competition
Get the entire funnel for free????
The totally free One Page Funnel has ended … But make sure you register, due to the fact that I have big prepare for funnel contractors in the works quickly!
This basic (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each element.Samcart Competition
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond …
Clients are skeptical. Social evidence is the best psychological weapon we have to encourage people.
There is a lot information out there that it is extremely difficult to understand which to trust.
Social proof offers us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it means they’re nearly prepared to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item warranty is all about.
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are several successful formats for guarantees:
30+ day cash back 110% refund guarantee.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, however so important.
You require in fact to ask for their cash and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart Competition
This tutorial gave you an introduction of existing best practices. I hope you enjoyed it. Additionally, it is essential to resolve the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!