Funnels can be made complex … truly made complex, so complex that the majority of people give up before they introduce their first real campaign. Samcart.com Login
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.Samcart.com Login
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart.com Login
The basic concept is that you can design a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on since Samcart is able to charge exceptionally high rates for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Samcart.com Login
In fact, using Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).Samcart.com Login
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you should:Samcart.com Login
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its ability to remove their discomfort or attain their preferred condition Samcart.com Login
Action: provide the opportunity to purchase
Most sales funnels extend these steps across several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each idea listed below (in addition to a link to download the whole funnel!).Samcart.com Login
Get the entire funnel totally free????
The totally free One Page Funnel has actually ended … But make sure you register, due to the fact that I have huge prepare for funnel home builders in the works soon!
This simple (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each part.Samcart.com Login
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond …
Customers are skeptical. Social proof is the very best mental weapon we have to convince people.
There is so much info out there that it is extremely difficult to understand which to trust.
Social proof offers us a simple way out … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they have actually made it this far, it suggests they’re practically ready to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Reviews have actually revealed that your item has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product warranty.
There are numerous effective formats for warranties:
30+ day cash back 110% refund warranty.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, but so important.
You require in fact to ask for their cash and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart.com Login
This tutorial gave you an overview of current best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!