Funnels can be complicated … truly made complex, so complex that most people give up before they introduce their very first genuine campaign. Samcart.cim
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.Samcart.cim
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart.cim
The basic idea is that you can design a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart has the ability to charge very high rates for this guarantee:
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Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.Samcart.cim
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Samcart.cim
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this specific order, you must:Samcart.cim
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its capability to eliminate their discomfort or attain their wanted condition Samcart.cim
Action: provide the opportunity to purchase
Most sales funnels extend these steps across numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each principle below (along with a link to download the entire funnel!).Samcart.cim
Get the whole funnel totally free????
The complimentary One Page Funnel has ended … But make certain you register, due to the fact that I have huge plans for funnel contractors in the works quickly!
This easy (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each element.Samcart.cim
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond …
Consumers are doubtful. Social evidence is the best psychological weapon we have to persuade people.
There is a lot information out there that it is incredibly challenging to know which to trust.
Social proof offers us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they’ve made it this far, it suggests they’re nearly ready to purchase. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is all about.
Reviews have revealed that your product has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product warranty.
There are a number of effective formats for warranties:
30+ day cash back 110% refund assurance.
Your customer wants to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, but so crucial.
You need really to request for their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart.cim
This tutorial provided you an overview of present finest practices. I hope you enjoyed it. Moreover, it’s important to dispel the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!