Funnels can be complicated … really made complex, so complex that the majority of people quit prior to they introduce their first real project. Samcart Checkout Page
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart Checkout Page
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Checkout Page
The general concept is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on because Samcart has the ability to charge exceptionally high rates for this promise:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.Samcart Checkout Page
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Samcart Checkout Page
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this specific order, you should:Samcart Checkout Page
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to eliminate their discomfort or accomplish their wanted condition Samcart Checkout Page
Action: give them the opportunity to purchase
Most sales funnels extend these steps across numerous pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle listed below (as well as a link to download the whole funnel!).Samcart Checkout Page
Get the whole funnel free of charge????
The free One Page Funnel has expired … But ensure you register, because I have huge prepare for funnel contractors in the works quickly!
This easy (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.Samcart Checkout Page
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond …
Consumers are hesitant. Social evidence is the very best psychological weapon we need to persuade people.
There is a lot information out there that it is incredibly hard to know which to trust.
Social proof gives us a simple way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it suggests they’re practically ready to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item warranty is all about.
Testimonials have actually revealed that your item has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item warranty.
There are several effective formats for guarantees:
30+ day money back 110% money back guarantee.
Your customer wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, however so important.
You need actually to request their cash and take it!
Here’s where your checkout form can be found in.
The main goal of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Checkout Page
This tutorial gave you a summary of existing best practices. I hope you enjoyed it. In addition, it’s important to resolve the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!