Funnels can be complicated … actually made complex, so complicated that the majority of people give up before they release their very first genuine project. Samcart Checkout Cheat Sheet
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.Samcart Checkout Cheat Sheet
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Checkout Cheat Sheet
The basic concept is that you can design a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on because Samcart is able to charge incredibly high rates for this pledge:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Samcart Checkout Cheat Sheet
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Samcart Checkout Cheat Sheet
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this specific order, you need to:Samcart Checkout Cheat Sheet
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its capability to eliminate their pain or achieve their wanted condition Samcart Checkout Cheat Sheet
Action: provide the opportunity to buy
The majority of sales funnels extend these steps across several pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each principle below (in addition to a link to download the whole funnel!).Samcart Checkout Cheat Sheet
Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … However make sure you sign up, due to the fact that I have huge plans for funnel home builders in the works quickly!
This basic (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each component.Samcart Checkout Cheat Sheet
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond …
Customers are skeptical. Social proof is the best mental weapon we need to encourage individuals.
There is so much details out there that it is incredibly tough to understand which to trust.
Social proof provides us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they have actually made it this far, it means they’re nearly all set to purchase. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.
Testimonials have revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product warranty.
There are several successful formats for service warranties:
30+ day money back 110% cash back warranty.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, however so important.
You need in fact to ask for their money and take it!
Here’s where your checkout form is available in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart Checkout Cheat Sheet
This guide offered you an overview of present finest practices. I hope you enjoyed it. In addition, it is very important to dispel the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!