Funnels can be made complex … actually complicated, so complicated that many people give up prior to they launch their first real campaign. Samcart Careers
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.Samcart Careers
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Careers
The general concept is that you can design a single web page with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart has the ability to charge extremely high rates for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.Samcart Careers
In fact, using Cartflows and your favorite WordPress page contractor (and even just Gutenberg).Samcart Careers
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” model:
In this specific order, you need to:Samcart Careers
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its ability to eliminate their pain or attain their preferred condition Samcart Careers
Action: provide the opportunity to purchase
Most sales funnels extend these actions throughout multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each idea listed below (in addition to a link to download the whole funnel!).Samcart Careers
Get the entire funnel for free????
The totally free One Page Funnel has expired … But make certain you register, because I have big plans for funnel home builders in the works soon!
This basic (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.Samcart Careers
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond …
Clients are skeptical. Social evidence is the very best psychological weapon we need to convince individuals.
There is so much details out there that it is incredibly difficult to know which to trust.
Social evidence offers us an easy escape … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they have actually made it this far, it indicates they’re almost all set to buy. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item warranty is everything about.
Testimonials have shown that your product has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are numerous effective formats for warranties:
30+ day money back 110% cash back guarantee.
Your client wants to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is basic, however so essential.
You need in fact to request for their money and take it!
Here’s where your checkout form can be found in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart Careers
This guide offered you an introduction of present best practices. I hope you enjoyed it. Additionally, it’s important to resolve the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!