Funnels can be made complex … truly made complex, so complicated that the majority of people give up before they launch their first real campaign. Samcart Cancel Subscription
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.Samcart Cancel Subscription
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Cancel Subscription
The general concept is that you can develop a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge extremely high prices for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.Samcart Cancel Subscription
In fact, utilizing Cartflows and your preferred WordPress page builder (or even just Gutenberg).Samcart Cancel Subscription
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you must:Samcart Cancel Subscription
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to eliminate their pain or attain their preferred condition Samcart Cancel Subscription
Action: provide the chance to buy
Most sales funnels extend these steps throughout several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept listed below (along with a link to download the entire funnel!).Samcart Cancel Subscription
Get the entire funnel totally free????
The totally free One Page Funnel has ended … However make certain you sign up, because I have huge prepare for funnel builders in the works quickly!
This easy (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.Samcart Cancel Subscription
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond …
Customers are hesitant. Social proof is the best mental weapon we need to encourage individuals.
There is a lot info out there that it is extremely hard to understand which to trust.
Social proof offers us an easy escape … if countless individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they have actually made it this far, it implies they’re almost prepared to purchase. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product assurance is everything about.
Testimonials have shown that your product has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item warranty.
There are a number of effective formats for warranties:
30+ day money back 110% money back warranty.
Your consumer wants to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, but so important.
You need in fact to ask for their money and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart Cancel Subscription
This tutorial offered you a summary of present best practices. I hope you enjoyed it. Additionally, it is necessary to dispel the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!