Funnels can be made complex … actually complicated, so complex that the majority of people give up before they introduce their very first real project. Samcart Business Development Representative
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.Samcart Business Development Representative
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Business Development Representative
The basic idea is that you can design a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart is able to charge very high prices for this guarantee:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.Samcart Business Development Representative
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).Samcart Business Development Representative
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this particular order, you need to:Samcart Business Development Representative
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to eliminate their discomfort or accomplish their desired condition Samcart Business Development Representative
Action: provide the opportunity to buy
The majority of sales funnels extend these steps across several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each idea below (along with a link to download the entire funnel!).Samcart Business Development Representative
Get the entire funnel for free????
The totally free One Page Funnel has expired … But make sure you sign up, due to the fact that I have huge prepare for funnel builders in the works quickly!
This easy (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.Samcart Business Development Representative
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond …
Customers are skeptical. Social proof is the very best mental weapon we have to persuade people.
There is a lot info out there that it is incredibly tough to understand which to trust.
Social evidence gives us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re almost ready to buy. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid item warranty is everything about.
Reviews have shown that your item has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product guarantee.
There are numerous successful formats for guarantees:
30+ day money back 110% money back warranty.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, however so essential.
You require really to ask for their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart Business Development Representative
This tutorial provided you an overview of current best practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!