Funnels can be complicated … actually made complex, so complex that most people give up prior to they launch their very first genuine campaign. Samcart Braintree
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.Samcart Braintree
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Braintree
The basic idea is that you can design a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge incredibly high costs for this promise:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.Samcart Braintree
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).Samcart Braintree
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this specific order, you should:Samcart Braintree
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to eliminate their discomfort or achieve their desired condition Samcart Braintree
Action: provide the chance to purchase
The majority of sales funnels extend these steps across numerous pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each idea listed below (as well as a link to download the entire funnel!).Samcart Braintree
Get the whole funnel totally free????
The free One Page Funnel has actually expired … However ensure you register, since I have huge plans for funnel builders in the works quickly!
This simple (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each component.Samcart Braintree
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond …
Customers are skeptical. Social evidence is the best mental weapon we need to persuade individuals.
There is so much info out there that it is exceptionally challenging to know which to trust.
Social proof offers us an easy escape … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re practically ready to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are several effective formats for guarantees:
30+ day money back 110% money back warranty.
Your customer wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so important.
You need really to ask for their cash and take it!
Here’s where your checkout form comes in.
The main objective of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart Braintree
This tutorial provided you an introduction of present finest practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!