Funnels can be complicated … really complicated, so complicated that most people quit prior to they launch their first real project. Samcart Blog
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.Samcart Blog
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Blog
The general idea is that you can create a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge very high costs for this guarantee:
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Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.Samcart Blog
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Samcart Blog
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you should:Samcart Blog
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to eliminate their pain or accomplish their wanted condition Samcart Blog
Action: give them the chance to purchase
The majority of sales funnels extend these actions throughout numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each principle listed below (in addition to a link to download the entire funnel!).Samcart Blog
Get the whole funnel totally free????
The complimentary One Page Funnel has expired … However ensure you sign up, due to the fact that I have huge plans for funnel contractors in the works soon!
This basic (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.Samcart Blog
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond …
Clients are skeptical. Social proof is the best mental weapon we have to convince people.
There is so much information out there that it is incredibly hard to know which to trust.
Social evidence gives us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it means they’re practically all set to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item warranty is everything about.
Testimonials have revealed that your product has actually worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product assurance.
There are several effective formats for guarantees:
30+ day cash back 110% refund warranty.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, but so essential.
You require in fact to request their cash and take it!
Here’s where your checkout form can be found in.
The main goal of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Blog
This tutorial gave you a summary of present finest practices. I hope you enjoyed it. In addition, it is essential to dispel the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!