Funnels can be made complex … truly made complex, so complicated that many people quit before they introduce their very first genuine project. Samcart Blog Hidden Page
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart Blog Hidden Page
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Blog Hidden Page
The general idea is that you can develop a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge very high prices for this pledge:
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Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Samcart Blog Hidden Page
In fact, using Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).Samcart Blog Hidden Page
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this specific order, you need to:Samcart Blog Hidden Page
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its capability to eliminate their pain or attain their wanted condition Samcart Blog Hidden Page
Action: give them the chance to buy
Many sales funnels extend these actions across several pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each principle listed below (as well as a link to download the whole funnel!).Samcart Blog Hidden Page
Get the entire funnel free of charge????
The totally free One Page Funnel has actually expired … But make certain you sign up, due to the fact that I have huge plans for funnel home builders in the works soon!
This basic (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each element.Samcart Blog Hidden Page
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond …
Customers are doubtful. Social evidence is the very best psychological weapon we have to encourage individuals.
There is a lot details out there that it is exceptionally hard to understand which to trust.
Social proof gives us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they have actually made it this far, it means they’re practically all set to buy. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Reviews have actually revealed that your item has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product warranty.
There are several successful formats for guarantees:
30+ day cash back 110% money back guarantee.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, however so important.
You need actually to ask for their money and take it!
Here’s where your checkout form is available in.
The primary objective of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart Blog Hidden Page
This guide gave you an introduction of current best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!