Funnels can be made complex … really complicated, so complicated that the majority of people quit before they release their very first genuine project. Samcart Black Friday
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.Samcart Black Friday
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Black Friday
The basic concept is that you can create a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart is able to charge incredibly high prices for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.Samcart Black Friday
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).Samcart Black Friday
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” design:
In this specific order, you must:Samcart Black Friday
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to remove their pain or accomplish their wanted condition Samcart Black Friday
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps across multiple pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each concept below (as well as a link to download the entire funnel!).Samcart Black Friday
Get the entire funnel totally free????
The totally free One Page Funnel has ended … But ensure you register, because I have huge plans for funnel contractors in the works quickly!
This easy (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.Samcart Black Friday
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there suffice bad marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond …
Clients are skeptical. Social evidence is the best psychological weapon we have to convince people.
There is so much info out there that it is exceptionally hard to understand which to trust.
Social evidence provides us a simple escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they’ve made it this far, it implies they’re practically prepared to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is everything about.
Testimonials have revealed that your item has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item assurance.
There are numerous successful formats for guarantees:
30+ day money back 110% cash back warranty.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, however so crucial.
You require in fact to request their money and take it!
Here’s where your checkout kind comes in.
The main goal of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Black Friday
This tutorial provided you an overview of present finest practices. I hope you enjoyed it. Moreover, it is essential to eliminate the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!