Funnels can be made complex … truly made complex, so complicated that most people give up prior to they introduce their very first genuine project. Samcart Black Friday Sale
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart Black Friday Sale
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Black Friday Sale
The general idea is that you can develop a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge incredibly high rates for this pledge:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.Samcart Black Friday Sale
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).Samcart Black Friday Sale
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:Samcart Black Friday Sale
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its ability to eliminate their pain or accomplish their wanted condition Samcart Black Friday Sale
Action: provide the chance to buy
Most sales funnels extend these steps throughout multiple pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each idea below (along with a link to download the entire funnel!).Samcart Black Friday Sale
Get the entire funnel totally free????
The free One Page Funnel has ended … But make sure you sign up, because I have big plans for funnel contractors in the works quickly!
This simple (however effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each component.Samcart Black Friday Sale
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond …
Customers are hesitant. Social proof is the best psychological weapon we have to convince people.
There is a lot information out there that it is exceptionally hard to understand which to trust.
Social proof gives us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they’ve made it this far, it suggests they’re nearly all set to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.
Reviews have actually revealed that your product has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product warranty.
There are several successful formats for service warranties:
30+ day refund 110% cash back guarantee.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, but so essential.
You require actually to ask for their money and take it!
Here’s where your checkout type can be found in.
The primary goal of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart Black Friday Sale
This guide gave you a summary of existing finest practices. I hope you enjoyed it. In addition, it is very important to resolve the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!