Funnels can be complicated … really made complex, so complex that the majority of people give up prior to they launch their very first real campaign. Samcart Beta
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.Samcart Beta
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Beta
The basic idea is that you can create a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge incredibly high costs for this pledge:
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Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.Samcart Beta
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Samcart Beta
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:Samcart Beta
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to remove their discomfort or accomplish their preferred condition Samcart Beta
Action: provide the opportunity to purchase
Most sales funnels extend these steps throughout several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea listed below (in addition to a link to download the whole funnel!).Samcart Beta
Get the entire funnel free of charge????
The totally free One Page Funnel has actually expired … However make sure you sign up, due to the fact that I have big plans for funnel contractors in the works quickly!
This basic (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.Samcart Beta
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
Some tips:
Never ever lie … seriously – there are enough lousy online marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond …
Consumers are doubtful. Social proof is the very best psychological weapon we need to encourage individuals.
There is a lot info out there that it is exceptionally challenging to know which to trust.
Social evidence provides us a simple escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they’ve made it this far, it indicates they’re practically all set to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is everything about.
Testimonials have revealed that your product has worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product warranty.
There are several successful formats for warranties:
30+ day money back 110% money back assurance.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so important.
You require in fact to ask for their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Beta
This guide offered you a summary of existing best practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
