Funnels can be complicated … truly complicated, so complicated that many people give up before they launch their very first genuine campaign. Samcart Basic
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.Samcart Basic
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Basic
The general concept is that you can create a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart is able to charge incredibly high prices for this promise:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.Samcart Basic
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).Samcart Basic
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you should:Samcart Basic
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to eliminate their pain or achieve their wanted condition Samcart Basic
Action: provide the chance to purchase
The majority of sales funnels extend these steps across multiple pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea below (as well as a link to download the whole funnel!).Samcart Basic
Get the whole funnel totally free????
The totally free One Page Funnel has actually expired … But ensure you register, since I have huge plans for funnel contractors in the works soon!
This easy (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each part.Samcart Basic
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond …
Consumers are skeptical. Social proof is the best psychological weapon we have to persuade people.
There is so much details out there that it is exceptionally challenging to know which to trust.
Social proof gives us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they’ve made it this far, it suggests they’re almost all set to buy. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Reviews have actually shown that your item has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product warranty.
There are numerous effective formats for service warranties:
30+ day money back 110% cash back warranty.
Your client wants to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so important.
You require really to request for their money and take it!
Here’s where your checkout form can be found in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart Basic
This guide provided you a summary of current finest practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!