Funnels can be complicated … actually complicated, so complex that many people give up before they release their very first real project. Samcart Basic Plus
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.Samcart Basic Plus
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Basic Plus
The basic concept is that you can create a single web page with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart has the ability to charge very high rates for this pledge:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.Samcart Basic Plus
In fact, using Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).Samcart Basic Plus
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:Samcart Basic Plus
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to eliminate their discomfort or attain their wanted condition Samcart Basic Plus
Action: provide the opportunity to buy
The majority of sales funnels extend these steps across several pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each principle below (in addition to a link to download the whole funnel!).Samcart Basic Plus
Get the whole funnel for free????
The free One Page Funnel has actually ended … But make certain you sign up, because I have huge plans for funnel home builders in the works quickly!
This easy (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each component.Samcart Basic Plus
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Specify with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond …
Customers are doubtful. Social evidence is the very best mental weapon we need to encourage people.
There is so much info out there that it is exceptionally difficult to understand which to trust.
Social proof provides us a simple way out … if countless people have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re practically prepared to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Reviews have actually revealed that your item has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item warranty.
There are a number of successful formats for guarantees:
30+ day money back 110% money back assurance.
Your consumer wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is basic, but so crucial.
You need in fact to request for their money and take it!
Here’s where your checkout type comes in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart Basic Plus
This tutorial provided you a summary of current best practices. I hope you enjoyed it. Furthermore, it is very important to dispel the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!