Funnels can be made complex … truly complicated, so complex that the majority of people quit before they introduce their very first real project. Samcart App
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.Samcart App
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart App
The general idea is that you can create a single websites with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge very high rates for this promise:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.Samcart App
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).Samcart App
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this particular order, you should:Samcart App
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its capability to eliminate their pain or achieve their desired condition Samcart App
Action: provide the chance to purchase
A lot of sales funnels extend these steps throughout multiple pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each idea below (as well as a link to download the entire funnel!).Samcart App
Get the whole funnel totally free????
The totally free One Page Funnel has expired … However make certain you register, since I have huge prepare for funnel home builders in the works quickly!
This basic (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each component.Samcart App
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond …
Consumers are hesitant. Social evidence is the very best psychological weapon we have to persuade people.
There is a lot info out there that it is incredibly tough to understand which to trust.
Social evidence offers us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they have actually made it this far, it implies they’re almost all set to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is everything about.
Reviews have actually revealed that your item has worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item assurance.
There are numerous effective formats for guarantees:
30+ day refund 110% cash back warranty.
Your client wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, but so important.
You require in fact to ask for their money and take it!
Here’s where your checkout type is available in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart App
This tutorial provided you an introduction of existing finest practices. I hope you enjoyed it. Furthermore, it is essential to dispel the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!