Funnels can be made complex … truly complicated, so complex that the majority of people quit before they introduce their very first real campaign. Samcart And Teachable
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart And Teachable
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart And Teachable
The general concept is that you can develop a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on because Samcart has the ability to charge very high prices for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Samcart And Teachable
In fact, using Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).Samcart And Teachable
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:Samcart And Teachable
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to eliminate their pain or achieve their desired condition Samcart And Teachable
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps across several pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea below (in addition to a link to download the entire funnel!).Samcart And Teachable
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … However make certain you sign up, because I have huge prepare for funnel builders in the works quickly!
This simple (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.Samcart And Teachable
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there suffice bad marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond …
Clients are doubtful. Social proof is the very best psychological weapon we need to encourage individuals.
There is so much details out there that it is incredibly difficult to know which to trust.
Social proof provides us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re almost ready to purchase. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are a number of successful formats for guarantees:
30+ day cash back 110% refund assurance.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, however so important.
You require actually to request for their money and take it!
Here’s where your checkout type is available in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart And Teachable
This tutorial offered you a summary of present best practices. I hope you enjoyed it. Moreover, it’s important to eliminate the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!