Funnels can be made complex … actually complicated, so complex that the majority of people quit before they release their first real campaign. Samcart And Optimizemember
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.Samcart And Optimizemember
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart And Optimizemember
The general concept is that you can design a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge very high prices for this promise:
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Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.Samcart And Optimizemember
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).Samcart And Optimizemember
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this particular order, you need to:Samcart And Optimizemember
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its ability to remove their pain or achieve their desired condition Samcart And Optimizemember
Action: give them the opportunity to purchase
Most sales funnels extend these actions throughout numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each concept listed below (along with a link to download the entire funnel!).Samcart And Optimizemember
Get the entire funnel for free????
The free One Page Funnel has actually expired … However make sure you sign up, because I have huge prepare for funnel builders in the works quickly!
This simple (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.Samcart And Optimizemember
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough bad online marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond …
Customers are hesitant. Social proof is the very best mental weapon we have to persuade people.
There is so much info out there that it is exceptionally hard to know which to trust.
Social proof provides us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re almost all set to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid item assurance is everything about.
Reviews have shown that your product has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day refund 110% refund warranty.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, but so important.
You require in fact to ask for their cash and take it!
Here’s where your checkout form is available in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart And Optimizemember
This guide provided you a summary of existing best practices. I hope you enjoyed it. In addition, it’s important to resolve the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!