Funnels can be made complex … actually made complex, so complex that the majority of people give up prior to they introduce their very first genuine campaign. Samcart And Hotmart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart And Hotmart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart And Hotmart
The basic idea is that you can design a single websites with the best structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge incredibly high prices for this guarantee:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.Samcart And Hotmart
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).Samcart And Hotmart
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:Samcart And Hotmart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its ability to eliminate their pain or attain their preferred condition Samcart And Hotmart
Action: provide the chance to buy
Many sales funnels extend these actions throughout several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each principle listed below (as well as a link to download the entire funnel!).Samcart And Hotmart
Get the whole funnel totally free????
The totally free One Page Funnel has ended … However make certain you sign up, because I have huge prepare for funnel contractors in the works soon!
This simple (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.Samcart And Hotmart
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond …
Clients are skeptical. Social proof is the best mental weapon we have to convince people.
There is a lot details out there that it is extremely hard to know which to trust.
Social evidence offers us a simple way out … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it means they’re nearly ready to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Testimonials have revealed that your item has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product assurance.
There are several successful formats for guarantees:
30+ day refund 110% money back assurance.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, however so essential.
You require in fact to request for their cash and take it!
Here’s where your checkout type comes in.
The main objective of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart And Hotmart
This guide gave you a summary of existing best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!