Funnels can be made complex … truly complicated, so complex that many people give up before they launch their very first genuine campaign. Samcart Affiliates
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.Samcart Affiliates
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Affiliates
The general idea is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge exceptionally high costs for this promise:
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Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Samcart Affiliates
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Samcart Affiliates
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you need to:Samcart Affiliates
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to eliminate their pain or accomplish their preferred condition Samcart Affiliates
Action: give them the chance to purchase
Many sales funnels extend these steps throughout numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each concept below (along with a link to download the whole funnel!).Samcart Affiliates
Get the whole funnel free of charge????
The free One Page Funnel has ended … However make certain you register, due to the fact that I have huge plans for funnel builders in the works soon!
This basic (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.Samcart Affiliates
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
Some pointers:
Never lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond …
Clients are doubtful. Social evidence is the very best mental weapon we have to persuade people.
There is a lot info out there that it is incredibly tough to know which to trust.
Social proof offers us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re almost prepared to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item assurance is all about.
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item assurance.
There are a number of effective formats for warranties:
30+ day money back 110% cash back warranty.
Your consumer wants to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, but so important.
You require in fact to ask for their cash and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Affiliates
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. In addition, it is essential to dispel the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
