Funnels can be made complex … actually made complex, so complex that most people give up prior to they release their very first genuine campaign. Samcart Affiliate Commission
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.Samcart Affiliate Commission
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Affiliate Commission
The basic concept is that you can develop a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high prices for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Samcart Affiliate Commission
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).Samcart Affiliate Commission
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” design:
In this specific order, you should:Samcart Affiliate Commission
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to eliminate their discomfort or accomplish their preferred condition Samcart Affiliate Commission
Action: provide the chance to purchase
A lot of sales funnels extend these steps across multiple pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each concept below (as well as a link to download the entire funnel!).Samcart Affiliate Commission
Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … But make sure you register, due to the fact that I have huge plans for funnel builders in the works quickly!
This easy (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each component.Samcart Affiliate Commission
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond …
Clients are hesitant. Social proof is the best psychological weapon we need to encourage individuals.
There is so much details out there that it is incredibly tough to understand which to trust.
Social evidence provides us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it means they’re practically prepared to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Reviews have actually shown that your item has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product assurance.
There are numerous effective formats for service warranties:
30+ day money back 110% refund guarantee.
Your consumer wants to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, however so important.
You need in fact to ask for their cash and take it!
Here’s where your checkout type can be found in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart Affiliate Commission
This tutorial provided you an introduction of present best practices. I hope you enjoyed it. Moreover, it is essential to resolve the idea that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!