Funnels can be complicated … actually made complex, so complex that most people quit prior to they launch their first real campaign. Samcart Affiliate Center
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.Samcart Affiliate Center
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Affiliate Center
The basic concept is that you can design a single websites with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart is able to charge very high prices for this guarantee:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.Samcart Affiliate Center
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).Samcart Affiliate Center
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you need to:Samcart Affiliate Center
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its capability to eliminate their discomfort or accomplish their preferred condition Samcart Affiliate Center
Action: provide the chance to buy
Most sales funnels extend these steps throughout several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each principle below (as well as a link to download the whole funnel!).Samcart Affiliate Center
Get the whole funnel totally free????
The totally free One Page Funnel has expired … But make certain you sign up, due to the fact that I have big plans for funnel builders in the works soon!
This basic (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each component.Samcart Affiliate Center
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there suffice lousy online marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond …
Consumers are skeptical. Social evidence is the best mental weapon we need to convince individuals.
There is so much details out there that it is incredibly tough to know which to trust.
Social proof offers us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Warranty
If they have actually made it this far, it means they’re almost prepared to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is all about.
Reviews have revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product assurance.
There are a number of effective formats for warranties:
30+ day refund 110% money back guarantee.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, however so important.
You need really to request their money and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Affiliate Center
This tutorial offered you a summary of current best practices. I hope you enjoyed it. Moreover, it is very important to eliminate the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!